LCI Barcelona University Project Germans Gracia Web Design Project
Germans Gracia Charcuterie
In 1960 Mr. Vidal Gracia opened the first grocery store in Barcelona. In order to deliver quality products and controlled designation of origin to homes. Since then it has opened 8 stores throughout Barcelona to continue offering top quality ham, cheese and cold meats. Today the 3 children run the family business, Germans Gracia.
Web Design Project
The aim of the project was to improve the existing web page, in order to enhance the products that the brand offers and to make the user experience as simple as possible and at the same time attractive.
Therefore, once a previous analysis of the existing web was made, there was a research about references to improve certain aspects. One thing that was absolutely missing was the art direction in photography so we worked on this aspect in order to enhance the products themselves and to make everything more complete and visually ordered.
we focused on improving the user experience both in the visual and functional aspects to allow you to have a clear idea of each product category and to make the shopping experience simple and intuitive.
